Politix
Politix is one of Australia’s leading mainstream men’s clothing brands. In In late 2015, Woolworths Ltd sought to acquire Politix, with plans for major growth post acquisition. The challenge: Politix’s existing eCommerce Platform, Magento, wouldn’t scale fast enough to accommodate the growth.
We needed a platform that would support our future growth, so we asked Accel to help us swap to Salesforce Commerce Cloud and set us up for future success.
SERVICES USED
- eCommerce Implementation
- Business As Usual (BAU) support functions
- Product add-on prioritisation
KEY TAKEAWAYS
Accel successfully transitioned Politix from Magento to Salesforce Commerce Cloud (SFCC) in 2015, and has since been engaged on a monthly retainer to provide further support.
The work we completed supported Politix’s $60M acquisition from Woolworth’s Ltd, and a sustained increase of online revenue year-over-year.
In 2020, we played a critical role in adapting the Politix digital shopping experience to better meet Australia’s demands post Covid-19.
Updates included Click and Collect capabilities, as well as In Store Fulfillment (ISF) to improve speed and efficiency of order fulfillment.
In 2020, Politix saw a 20% increase in online sales, despite COVID-19 market pressures.
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